With $25 Mn Investment, Google Expands News Initiative To YouTube

After introducing Google News Initiative Training Network in India for the digital media platforms, the global giant has now expanded the programme to YouTube.

In a blog, the company said it will now also focus on the video specific content on YouTube to build sustainable video operations and improve the news experience, at the same time attempting to curb fake news on the video platform.

In a recent blog post, Google announced a commitment of $25 Mn to the YouTube specific initiative. It highlighted that it will provide:

  • Expertise: With a working group with news organisations and experts from around the world, the company plans to develop new product features, improve the news experience on YouTube, and tackle emerging challenges. News organizations including Vox Media, Jovem Pan, and India Today are early members of the working group.
  • Innovation Funding: The company will provide funding across approximately 20 global markets to support news organizations in building sustainable video operations. Provided on an application basis to news organizations of all types, these grants will enable the partners to build key capabilities, train staff on video best practices, enhance production facilities and develop formats optimized for online video.
  • Support: The company is also significantly expanding its team focused on supporting news publishers. These specialists will be based around the world and support partners with training and best practices in formats, audience development, day-to-day platform operations, and sophisticated technical integrations.

Google News Initiative: Expanding Portfolio

Introduced in India with an aim to support trusted and authoritative journalism, the Google News training network will support journalists from across India in their fight against misinformation by providing them with in-depth and hands-on verification training.

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Article Credit: Inch42

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