Companies in the architecture, engineering, and construction (AEC) sectors are not known for being innovative when it comes to marketing. Their traditional approaches to marketing usually fail to take modern realities into account. One such reality is that modern consumers are more sophisticated than ever before.
They have access to the internet where they can research on any company or topic before making the decision to buy or hire. To market to this group, AEC companies need to take note of the following marketing trends that should redefine this sector in 2017.
1) The Rise of Web-Based Seminars (Webinars)
Webinars, or seminars conducted over the internet, have never been more popular than they are today. In fact, according to a 2016 Engineering.com report on industrial marketing trends, 67 percent of industrial marketers said they planned on conducting one in 2016. In similar reports released by the site in 2014 and 2015, the percentages were 60 percent and 63 percent respectively.
The report further revealed that 76 percent of engineers plan to attend a webinar this year. It also recommended the right time to host a webinar. Close to half of the respondents said they preferred to host one at about noon. They found lunchtime to be a welcome break from work and a perfect time for a webinar. Another 40 percent preferred hosting one between 10 am and 11 am when they were still fresh.
2) More Funding for Marketing Campaigns
Businesses have recognised the value of content marketing in increasing sales. As a result, they are granting marketers larger budgets to build better leads and drive site traffic. The Engineering.com report also surveyed industrial marketers on funding. It discovered that half of them had the same marketing budget in both 2015 and 2016.
However, 38 percent of them worked with larger budgets in 2016. They said the extra funding was for making videos, conducting webinars, producing content, and attending trade shows. More have also dabbled in search engine optimisation and hired the services of companies like ClickIntelligence.com to improve their visibility in the search engines. When asked about the role of marketing, 68 percent of respondents said it is becoming more relevant to sales. On the other hand, 30 percent thought it was relevant not only to sales but also to the whole business in general.
3) The Resilience of Email Marketing
Email marketing has been around for as long as the internet has been in existence. And if the revelations of the Engineering.com report are anything to go by, this form of marketing is not going away anytime soon. It reports that 89 percent of industrial engineering executives still read e-newsletters. Of this group, 36 percent only open newsletters with intriguing titles. About thirty percent open all marketing emails but only scan through them for content. Finally, one in four read every marketing email they get.
Industrial engineering marketers, on the other hand, reported spending a significant part of their marketing budgets on email campaigns. Close to sixty percent of them reported spending up to 10 percent of their budget on emails. This is up from 45.2 percent a year before. If marketers can spend so much time on emails, so can clients. Email marketing is, therefore, still an area for marketers to invest in.
Although the AEC sector lags behind in marketing innovation, it can still up its game by taking the following trends into consideration. One is channelling more funds to marketing campaigns. In 2016, only 38 percent of marketers had larger budgets than in the year before. Underfunding limits a marketer’s capability of reaching out to potential clients. Another is the use of email marketing. Though considered to be an old form of marketing by many people, emails are still effective. Finally, AEC companies should use the internet to conduct seminars with clients and professionals in the industry.
I want to program with turning operation in Creo for the timing screw model, I’ve just started and I don’t know where to start. Is there anyone can tell me how to do that?
You may have heard about vaping, which is a modern form of smoking. Yet, many people might be unaware that the industry is transforming modern art for the better while transforming the smoking experience. We are therefore looking at the many ways vaping is changing the smoking and art industries.
Vaping and E-Cigarettes
Many people often confuse vaping with e-cigarettes, but both are different. Both use a battery-heated air to vaporize the e-liquid, but the big difference between the two is that e-cigarettes can resemble traditional cigarettes in their appearance, while vapes are available in various sizes, designs and shapes that offer thousands upon thousands of flavor combos.
Vaping is Now an Art Form
Vaping is changing the art world right now. The likes of Daniel Walsh has become a cultural leader in the vaping industry, as he has led the way to create a modern art form. The likes of King Titus is also dominating the vaping scene, creating unique tricks using vape clouds that cannot be replicated. It is, therefore, creating an artistic community, bringing together people from all walks of life to enjoy their passion for vaping.
You only need to take a look at King Titus’s mind-bending designs to see why many people are embracing the vape, with the aim of creating their own works of art. However, if you want to be as good as King Titus, you will have to put in a lot of hard work, as his smoke rings can defy belief, but it has only taken him a few years to become a leading artist in the vaping world.
You Can Subscribe to Vape Boxes
Those who absolutely adore vaping should certainly consider a vape subscription box from Auster, who only provide the highest quality e-liquid flavours to subscribers each month. You can also select the nicotine level and subscription duration to complement a person’s tastes and needs. So, you can look forward to a new box arriving on your doorstep each month, before experiencing different flavors that will help heighten your vaping experience. Click here for more information on the subscription boxes.
There are Thousands of Flavours to Choose From
There is honestly a flavour for every taste, from single match scotch for whiskey lovers to marshmallows for those with a sweet tooth. Whether you love fruit, spices or something a little savoury, you will not be disappointed with the flavour options available on the e-liquids. Those who enjoy vaping can mix up their flavours to alter their vape experience. So, whether you are looking for something a little fruity, exotic or adventurous, there are flavours to suit a palette, which you can enjoy as you create breath-taking art.
Vaping is Taking Over the E-Cigarette
E-cigarettes have taken a bit of a nose dive since they first were introduced to the market, dropping by 10.4% in 2014. It is believed the reason for the decline is that more people are turning to the vape instead of the e-cigarette. That is because vapes offer more flavors, tricks and premium e-liquids that more refined in their nature.
ALPHARETTA, Ga., April 24, 2017 (GLOBE NEWSWIRE) — Profisee, a premier provider of next generation master data management (“MDM”) software solutions, announced that it has received a major investment from technology private equity firm ParkerGale Capital. Terms of the transaction were not disclosed.
Profisee’s Platform, and its Profisee Advantagetm Go-To-Market model, deliver enterprise MDM solutions for any size organization, helping them tackle the challenge of maintaining high data quality and trusted analytics. Profisee helps customers leverage a variety of data sets, from customer and product data domains to financial, equipment and employee data sources. Profisee’s global customer base uses these solutions to better, and more quickly, drive digital transformation across the enterprise.
Profisee’s CEO, Ian Ahern, comments on the investment, “ParkerGale’s commitment is a testament to our market success and consistent, profitable growth, and more decisively, signals our next phase of market disruption.” Ahern further states, “Organizations need data connectivity that is delivered flexibly and affordably. The ever complex chase for trusted data analytics is at the core of any digital transformation strategy.”
Jeff Wilson, Profisee CMO states, “Our customers deploy our platform any way they like; from 100% On-premise, to 100% Cloud or any Hybrid model in-between. We are the only MDM vendor supporting the Azure consumption model on Azure Marketplace. Our Profisee Advantagetm Go-To-Market pricing model includes every user, every data record and data source. ParkerGale recognizes our vision that MDM is no longer the dreaded back office behemoth of time and investment. The combination of our elegant technology and innovative license model is an enabler for making digital transformation a reality.“
Ahern adds to why Profisee selected ParkerGale, “We recognize the MDM marketplace is competitive and in the midst of undergoing a major shift to the mass market enabling MDM for any size organization worldwide. The major enterprise/ERP players are losing ground because of pricing and implementation costs. With our price disruption, and unique deployment options we see the time is now to take a leadership position in MDM, especially in the mid-market. To ensure we are ready for the future, our executive team recognized the need for a partner to help support our market leading growth. After extensive diligence of ParkerGale, we determined they were the best fit for Profisee. They bring the additional skills, experience and diversity we are looking for in a partner and at the board level.”
Kristina Heinze, Partner at ParkerGale Capital confirms, “Profisee has built a phenomenal MDM software platform for customers ranging from mid-size enterprises to Fortune 500 companies. The Profisee Advantagetm One Platform. One Pricetm approach is quickly becoming the new standard for ease of use and quick deployment for enterprise MDM. This is the perfect situation for ParkerGale to partner with a high-energy, high-growth technology business. We are thrilled to be working alongside Ian and his team.”
Growth plans for Profisee include increased investment across all departments, with emphasis on its global partner program, platform development, and continued acceleration of its revenue growth through sales and marketing. In addition, ParkerGale has reserved additional capital for organic growth initiatives and potential acquisition opportunities in the future.
Heinze further adds, “As part of the overall US$2B market for MDM software solutions, Profisee is the fastest growing vendor in the market by 2X, based on Gartner’s 2015 Magic Quadrant. Clearly, MDM is a compelling business strategy for enterprises of all sizes – with Profisee extremely well positioned to drive enterprise MDM uptake in the small-to-medium business (SMB) as well as Microsoft technology based organizations.”
Source: Nasdaq GlobeNewswire
MONTREAL, April 18, 2017 (GLOBE NEWSWIRE) — Quest Solution Canada Inc., a leading provider in enterprise mobility, data collection systems and labelling solutions, announced that it is changing its name to QSG Inc. (www.QSGcanada.com).
Gilles Gaudreault, CEO and Owner commented: ‘…We exist because of our customers, partners and employees and I want to thank everyone for their ongoing support. Together, we share more than 22 years of history and we are proud to launch QSG. For us, it is an opportunity to refresh our brand, but it also coincides with the launch of several new initiatives including a new IoT (Internet of Things) portfolio…’
Pierre-André Paulin, VP Business Development and Marketing added: ‘…After several mergers and acquisitions, it is now time to simplify and modernize our brand. To make sure our name stands the test of time, culture and language, we chose a simplified acronym name. In this new name and logo, the letter Q represents our growth path (Quest Solution and Qdata), but it also represents the present and future as the shape of the Q resembles an intelligent phone or tablet. More importantly, our commitment and priority is to offer the best customer experience and to propose the best supply chain technologies through customized services and consulting…’
Source: Nasdaq GlobeNewswire
If you’re looking to streamline business processes and boost productivity, consider integrating your enterprise resource planning (ERP) and customer relationship management (CRM) software systems. Doing so will help remove data silos in your organization and optimize operations to enhance efficiency.
Let’s take a look at three benefits of merging your ERP and CRM software.
- A 360 degree view of your customer. How well do you know your customers? One of the biggest advantages of ERP and CRM integration is that it gives you a complete view of your customer. From prospect, to sales and support, to finance and accounting, together these systems provide complete visibility into your customers’ needs, buying habits, order history, preferences, account standing, etc. Not only does this knowledge give you better insight into your customer base, it can help you build lasting relationships with customers and determine where there is potential for future growth. It can even help you anticipate your customer’s needs before your customer does.
- Better access to critical information. A CRM and ERP solution that is fully integrated gives your employees the ability to access important information in real-time. Without it, your employees are less efficient and your customers will pay the price. For example, when a customer contacts your call center with a simple question about the status of an order, your call center representative should not have to go into different systems to access that information or inquire with other employees. A fully integrated ERP and CRM solution empowers your employees with access to the information they need exactly when they need it. With the touch of a button, they can retrieve inventory levels, shipments, customer financials, order history, returns, payments, pricing, etc.
- Streamline business processes. In the past, without an integrated solution, many business processes were manual and time-consuming. However, a key benefit to merging your ERP and CRM software is enhanced productivity through streamlining processes and automating workflow. Additionally, an integrated solution cuts down on the amount of duplication of data entry tasks.
Source: WorkWise ERP Blog
The other day, I was reading an article about how business investments increased by roughly 10% last quarter, which is the biggest increase in several years. This increase in spending means organizations are investing more in essentials like factories, equipment and ERP software.
While it’s good that businesses are more confident and willing to spend, it also poses a potential red flag: companies forging ahead with an ERP implementation without a clear plan or consideration of all possible alternatives.
Our 2017 ERP Report, published last month, shows that organizations continue to struggle with implementation cost, duration and benefits realization – suggesting that companies are still failing to be strategic and diligent in their digital transformation efforts. If anything, businesses need to take a step back, take a deep breath and think before moving forward with their initiatives.
So, if you are considering an ERP project, here are four reasons why you might want to consider ditching that idea:
1. Your business processes may be the real source of your problems. Too often, organizations assume that new ERP software will solve their operational challenges and inefficiencies. While software can certainly help drive efficiency gains, chances are that you can make big improvements by simply reengineering your business processes. Don’t fall for the myth that processes can’t be reengineered until you know which software you’re going to use in the long-term. In my experience, over half of business process improvements can be made without implementing new software – and those improvements can be implemented at a fraction of the cost and risk.
2. Your organizational design may be another source of problems. This is another way that ERP software can muddy the waters of your business transformation efforts. Without ERP, you still have opportunities to improve your organizational roles, responsibilities and structure. Many companies use their ERP implementations as a mechanism to drive organizational improvements such as standardizing operations, but the technology implementation muddies the waters of the real organizational change management work to be done. By defining and implementing your future state processes first, your ERP implementation will be much smoother.
3. There are too many good alternatives to traditional, monolithic ERP systems. I’m surprised at how many CIOs are still stuck in the 1990s mode of “we need a single, big ERP system” -mentality. This worked back in the day when options were limited, but there are far too many options in the market to limit yourself to high cost, high risk or inflexible options. Best-of-breed digital transformations leveraging the software of multiple vendors no longer have a stigma attached to them. This is why an objective view of your options (read: not from a software vendor or consultant who is peddling a suite of products from one vendor) is so important to understanding your range of options.
4. A technology-agnostic enterprise and digital transformation strategy should be your first step forward. A technology-agnostic and independent strategy should be your first step to deciding on new technology. Not only do you want an objective view of your options, but you want to make sure that the systems you evaluate, select and implement fit into an overarching strategy – not some sort of “shoot first, aim later” big ERP strategy. The costs and risks are simply too high to be gun-slinging your path forward.
While some organizations will still find that single ERP software is the best option for their needs, these decisions should not be based on coincidence or luck. There is a lot at stake – including your job security – so it’s important to leverage the help of independent digital transformation consultants in defining your best path forward.
by: Eric Kimberling